Noom: The Diet App with a Psychological Focus

Founded in 2008, the New York-based tech startup, Noom, has been going from strength to strength in the ‘diet app’ marketplace. With a long-term focus on sustainable and healthy lifestyle changes informed by psychological research, Noom aims to improve client health from the inside out. It’s not just about waistlines and weigh-ins; this service is an all-encompassing lifestyle coach in the palm of your hand. The question is: Can Noom help improve YOUR quality of life? Let’s find out in Noom: The Diet App with a Psychological Focus…

A Psychological Focus?

Like many of its competitors, Noom offers the standard information and practical guidance on food, nutrition and exercise. Obviously, these are crucial factors in any quest for health and/or weight loss—and Noom’s ‘traffic light’ system does, thankfully, avoid demonizing any food type—but they’re hardly revolutionary concepts. Where Noom really shines brighter than its peers comes as part of the service’s psychological focus.

Regular CBT Sessions with Health Professionals

Offering users regular sessions with health professionals who specialise in cognitive behavioural therapy (CBT), Noom treats users as individuals and helps them identify the psychological cause of their unhealthy habits. From there, the user, aided by the coach and Noom’s various resources, can work towards breaking down those unhealthy habits and building up healthy ones.

CBT is an effective, widely respected style of therapy used to break down unhealthy or irrational thought processes in sufferers of anxiety, OCD, PTSD and more. The fact that Noom provides coaches trained in CBT speaks volumes about the service’s approach to fostering positive lifestyle changes. It’s not just weekly CBT sessions that demonstrate this either: Noom asks users to regularly read bite-sized, actionable articles on behavioural psychology and how it relates to their health journey. Personal reflection and mental soundness is at the core of Noom as a lifestyle guide.

User Reports

Reviews and testimonials reflect how well the staples of typical diet apps combine with Noom’s philosophy of positive reinforcement, self-reflection and behavioural psychology. Users report not only significant weight loss, but also noticeable improvements in energy levels, strength and overall attitudes around food.

Noom appears to succeed where other apps fail, and significant medical bodies are noticing. In a 2016 study published in the British Medical Journal (BMJ), researchers found that participants, after completing a full 24 weeks on it, lost an average of 7.5% of their entire body weight.

Noom: First Virtual Provider of the Diabetes Prevention Program (DPP)

Additionally, in 2017 (thanks, in part, due to the aforementioned study) Noom became the first virtual provider of the Diabetes Prevention Program (DPP) to be officially recognised by the CDC. Essentially, this means that the CDC recognised it as being capable of halting the onset of diabetes in prediabetic patients—not bad for something you can download off the app store.

Accountability or Coaching Works – Delivering it is a Problem

There is some gloom with Noom, unfortunately. For best results, it’s agreed that users should dive ‘head-first’ into everything it has to offer. That means group sessions, reflections, weekly meetings and a whole ‘Noom community’. For some lifestyles and personalities, this isn’t appealing or even possible. Emotional investment isn’t essential for success with Noom, but it clearly helps.

Speaking of investments, Noom isn’t free; it’s not even particularly cheap. The most cost-effective subscription—a year’s membership—will set you back $199 (£161) If that sounds uncomfortable, best not think about the monthly subscription which, over the course of a year, will set you back (brace yourself) a teeth-clenching $708 (£574). Granted, there’s a lot packed in with that subscription, but still, $708 is a rather big number.

In a world of diet fads, gimmicks and quick-fixes, Noom deserves recognition for its focus on behavioural psychology and building sustainable, healthy habits. If you struggle with your weight, specific health issues or just want to build a better attitude towards food, Noom could be the key to achieving your goals. That is, of course, if you can stomach (no pun intended) the not-insignificant cost.

Do you think that accountability is key to losing weight, improving your physique or making any other positive change? As specialists in motivation and goal realization, Our coaches will be able to help you if you need it, simply email: or get in touch on social media and we’ll do what we can! What other health-related apps have you used, and what benefits did you experience? Let us know in the comments below and follow the conversation on FacebookTwitter & Instagram

Jamie Davies

Jamie is a freelance writer pursuing a career in journalism. After discovering health and fitness in early adulthood, he learnt to harness their feel-good effects for the benefit of his mental well-being. Hardly a day goes by where he isn't found pounding the pavement in his local forests, and a love for good food has helped him develop as an aspiring (if not always successful) home cook!

We will be happy to hear your thoughts

Leave a reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Keep Fit Kingdom