How to Set Up and Promote Your Own Yoga Studio

More and more people are discovering the benefits of yoga. Not only is it great for our bodies, it also encompasses mindfulness, which has been proven to have strong links to mental wellness too.

If you’re a yoga instructor wanting to open your own studio, you’ll need to be clued up on how to attract and retain clients. Here are some pointers to get you started in How to Set Up and Promote Your Own Yoga Studio!

Your Space and Design

When choosing and designing your yoga studio, the end goal should be a serene, and calming space. By embracing minimalism in your studio, you’ll help with the ‘tidy space, tidy mind’ ethos, reducing any distractions during your classes. You could even add a few plants, which have been shown to have positive associations with mental health.

Then of course, you’ll need the basic yoga equipment like mats and perhaps some balls, blocks and blankets, which can serve as great props for your classes. There may be other things you might not have considered, such as storage for these items that will make things more functional and practical for you. It’s important to create a space that allows you to run your day-to-day classes with ease.

How Can You Promote Your Studio and Retain Customers?

Create a Schedule that Stands Out

People love trying new things, so incorporating novelty concepts (even if they’re a one-off) can do a great job of drawing attention to your studio.

You might deliver a themed class for instance, which allows you to get creative and ease in those who may be more reluctant to attend a standard class. Having a varied and unique schedule is a great way to keep attending and keep prospective yogis interested.

The Experience is Key

Remember, you’re selling an experience, not just a yoga class. By nature, yoga is designed to help people feel connected to their mind, body and soul, finding inner calm through the process.

Your approach as a teacher is key to this, as well as the atmosphere you create as soon as people step through the door. Lighting candles, burning incense or having a diffuser can stimulate the senses, helping all yogis escape the hustle and bustle of the world outside.

Be Active in Your Local Community

From appearing at fundraising events to reaching out to charities to see how you can get involved, it’s always good to get your name out there and become associated with good causes in your local community. On top of this, it’s worth creating a dedicated price package or class that encourages more marginalized groups to attend your classes, such as those who are less able-bodied.

With wellness now a $4 trillion-a-year industry, yoga and well-being is at the forefront, and the demand, since after all the COVID headaches, is skyrocketing! Interested to open your own yoga studio? Let us know in the comments below, and join in the conversation on FacebookTwitter & Instagram!

Jennifer Dawson

Jennifer Dawson is an experienced freelance writer who specializes in food and nutrition. Working in fitness marketing previously gave her a good feel for the industry and since going freelance she has been able to explore her preferred topic areas such as diet types, nutrition and food. Outside of work, Jen enjoys traveling, swimming and spending time with her young family.

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