We get a lot of emails from fitness and wellness start ups. If you’re one of them, you can still grow your enterprise, although you may not have the financial muscle to set up billboards on the highway or hire the best virtual marketers in your city. However, this should never limit your efforts to market your products and make your business a popular brand in your market circle. Here are creative ways you can keep your brand up and shine without digging too deep into your pockets. Curious? Read on for 4 Creative Techniques to Promote Your Fitness or Wellness Brand!
1. Set Up Referral Programs with Incentives
You might have come across the popular referral program where a user gets an extra 500MB of cloud storage for every new client they refer. Referrals are among the most effective ways to acquire new customers because the new client will learn about you from someone they trust, who happens to trust you.
All you have to do is motivate your customers to sell you to their acquaintances by rewarding them for it. You might be surprised at how fast your customers will increase.
2. Offer Freebies
Who doesn’t love free stuff? If you want your customers to gladly carry you around, and show you off, put your brand name and logo on things they use every day and give it to them. The greatest asset you can have in your business is that many customers will always be ready to talk about you. Their influence is just priceless.
You can use a dozen items, such as pens, shopping bags, wristbands, t-shirts, hoodies, and many others. The secret is in being trendy. For instance, at this time, when the world is struggling with COVID-19, you can creatively sell your brand through face masks. Look for affordable custom face masks and give them to your customers. You will help them prevent infection and promote your brand.
3. Run Social Media Contests & Invest in a Great Mobile Site
Social media contests are an innovative way to create a buzz around your brand. A contestant needs to post a photo or video about your brand in a social media contest, and other social media users vote for their favorite posts. At the end of the contest, you reward the contestant who gets the highest traffic.
This is a great way to draw attention to your brand, and it also earns you new customers. Being visible on social media also requires you to have a friendly mobile site. The attention creates curiosity, and your website will receive more visitors, most of whom will be on mobile devices, so you can’t afford to have a deficient mobile site.
4. Elicit Love with Influencer Marketing
Get a popular public figure to talk about and promote your products. People tend to identify with influential figures, and they will be more willing to try out your products and services if someone they consider a celebrity is using them. However, make the engagement with the personality rather casual; otherwise, you might not really afford to keep up with the costs of maintaining a brand ambassador at the beginning.
Keeping your brand in the public domain doesn’t have to be expensive. You only need to craft ways of blending consistency in with your marketing techniques, and with the fuel of passion and some solid hard work over time, soon, you’ll be a top brand in your industry! If you’re still unsure what to do, consider consulting digital marketing experts to help you with your marketing efforts! Are you a health, nutrition or wellness start up?