Remember the 1985 movie “Back to The Future” and Marty McFly’s power-lace up Nikes? Well, some 30 years later, they’ve finally arrived! Where engineering meets innovation, in the mission to break boundaries and usher us into a world where concept fusions into reality. Let’s take a peek at one of the latest manifestations in the world of sports performance design. Read on for more on the new Nike Hyperadapt 1.0 (after a quick watch of the movie clip below of course)!
When Tinker Hatfield and Tiffany Beers, the leading innovators at the forefront of technical design for Nike come together, there can only be one sure-fire outcome; the production of an exciting, awe-inspiring product which propels us out of the world of abstract futurist concept and into the exhilarating reality of today…
So how does it work?
This is the first-generation self-lacing running shoe that utilises digital, electrical and mechanical engineering to enhance both the experience and performance of running. Tiffany Beers, the senior innovator with Nike Inc and project lead explains, “When you step in, your heel will hit a sensor and the system will automatically tighten. Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.” As well as the manual manageability, the intelligence of the trainer is such that during performance it utilises its unique sensor system technology to predict your needs as the runner, tightening or loosening where required. In theory, contributing to the experience and performance of the athlete whose feet they encase.
So, do we believe the Hype?
When viewing the Hyperadapt for the first time some cynics could conclude that they are just merely a novelty. Some may even suggest that they offer no real contribution to performance enhancement, moreover just offer the masses an opportunity to buy into the hyped, cultural phenomenon of the iconic ‘Nike Mags’. However, with every innovation, there are always doubters and here is where I firmly beg to differ.
When running for performance, time is everything. Just one small error or need for adjustment could make all the difference. For example, an ill-fitting trainer or untied lace could lead to an unscheduled, unwarranted stop. An event such as this could amount to more than just a distraction, making the difference between a qualifying time, a PB or even a win. Furthermore, an occurrence such as this has the potential to impact on more than just that of the athletes’ performance time. Stopping mid-flow could bring about a negative change in mindset, an accident or even an injury caused by a drop in temperature, a muscle strain, lactic acid setting in, or cramp. Therefore, to retain flow and drive throughout the duration of the race is vitally important in maintaining optimum performance and that is where the technology behind the HyperAdapt 1.0 comes into play.
Personally speaking, we believe the HyperAdapt 1.0 will not only offer the traditional support and style expected from the Nike running range, but incredibly has the capability to truly alter the performance experience of the runner who possesses these super-sneakers, and on a fun note, capturing envious glares of any rivals into the bargain. We estimate that every sneaker-head and athlete alike will pretty much be salivating over and piling up on waiting lists to get their hands on a pair of these.
I think it’s safe to say that with the Nike HyperAdapt 1.0, they’ve not only captured our imaginations with what’s possible, but today have actually fused ultra-modern design technology with practicality effectively turning the world of visual futurist design on its head!
Stay tuned for our full lowdown and review on the shoe of the future!